Improving the Core UX of Tealfeed, a SaaS Tool for Appointment-Based Businesses
About Tealfeed
Tealfeed is an all-in-one platform for appointment-led businesses, providing booking, scheduling, and client management tools for therapists, trainers, consultants, and wellness professionals.
The Team
1 Senior Designer (Me) , 1 Product Manager, 2 Frontend Developers & 2 Backend Developers
Timeline ~ 3 months
Users
Mental Health Therapists
Physiotherapists
Fitness Coaches
Yoga & Fitness Instructors
Objectives of Redesign
Help users in discovery of features
Building brand to have a better retention and recall
Release Features strategically so that users do not feel design shock which may cause users to bounce of Product
Pain Points : Therapist Side
Rigid Interface → Fixed layouts force therapists into workflows that don’t match how they actually work.
Outdated Visual Design→ The Platform looks oudated, making it harder for therapists to appear credible and build trust.
Confusing Navigation→ Important features were difficult to find, creating a steep learning curve.
Disconnected Tools→ Client information and scheduling live in separate systems, leading to extra work and missed details.
The Outcomes
15
~300+
~40%
~20%
Session Management
Problem Statement → The session management interface lacked a clear information hierarchy and dashboard structure, limiting usability and scalability as more services were added.
Session Creation
Problem Statement → The session/call creation flow had high cognitive load, making setup feel slow and effort-heavy for users.
My Bookings
Problem Statement → The My Bookings experience lacked clear separation between session management and analytics, creating confusion and making it difficult for users to manage bookings across past, current, and upcoming stages.
User/Client Session Booking Flow
Users can book sessions directly from a creator’s profile
Most bookings happen through direct notifications such as email or WhatsApp.
Relatively few clients log into the platform specifically to book sessions.
However, for those who do, we designed a management experience to help them view and manage their sessions.
Pain Points : Client Side
The platform’s branding and design of session booking page did not build enough trust or clarity for users.
Many clients did not want to become Tealfeed users, they simply wanted to book a session with their therapist.
The client-side session management experience was unclear and difficult to use.
Session Booking Page
Problem Statement → As a key booking touchpoint, the calendar booking experience needed to reduce drop-offs, build trust, and support branding flexibility (whitelabeling) without losing business value for Tealfeed.
