Redesigning Tealfeed to a Full-Scale SaaS Tool
Read Detailed Case Study
About Tealfeed
Tealfeed is an all-in-one platform for appointment-led businesses, providing booking, scheduling, and client management tools for therapists, trainers, consultants, and wellness professionals.
The Team
1 Senior Designer (Me) , 1 Product Manager, 2 Frontend Developers & 2 Backend Developers
Users
Mental Health Therapists
Physiotherapists
Fitness Coaches
Yoga & Fitness Instructors
Coaches
Objectives of Redesign
Help users in discovery of features
Building brand to have a better retention and recall
Release Features strategically so that users do not feel design shock which may cause users to bounce of Product
Pain Points
Rigid Interface → Fixed layouts force therapists into workflows that don’t match how they actually work.
Outdated Visual Design→ The Platform looks oudated, making it harder for therapists to appear credible and build trust.
Confusing Navigation→ Important features were difficult to find, creating a steep learning curve.
Disconnected Tools→ Client information and scheduling live in separate systems, leading to extra work and missed details.
The Outcomes
B2B Organizations Onboarded
Paid Users
Added
Increased Revenue
User Retention Increased
Defining Target Audience
This screen is the first and the most important touch point. It was necessary to make it simple and also take care of the complexity since it had a lot of underlying features.
Review Personalisation Screen
After adding segments AI works on the segments and suggests what personalisation changes in Text, Images, fonts you can do in your segments in order to optimise it.
After this the segments are used as different variations of Landing Page.
Campaign Page
After selecting the personalization for individual segments, campaign is created with different variants of segments.
Companies/Users can track how every variant is performing and optimise their campaign to the best of results.
