Audience Rules and Segments
About Fibr.ai
Fibr is an AI-powered platform that helps businesses optimize their websites and ads to convert more visitors with a seamless, personalized experience.
What is Audience Rules and Segments?
Audience Rules are the conditions that identify users via location, traffic source, behaviour, devices, browsers, utm parameters etc
Segments means groups of users which the companies can target using these rules.
The Team
Product Designer ( Me) , Product Manager, 1 Frontend and 1 Backend Dev.
The Problem
No Audience Segmentation
Ad spend of comapnies was getting wasted
The companies depended on dev for adding these rules externally
Marketers couldn’t experiment
Wrong users seeing wrong experiences
The Outcomes
3x Increase in lead
40% Higher Enagagement
Defining Target Audience
This screen is the first and the most important touch point. It was necessary to make it simple and also take care of the complexity since it had a lot of underlying features.
Review Personalisation Screen
After adding segments AI works on the segments and suggests what personalisation changes in Text, Images, fonts you can do in your segments in order to optimise it.
After this the segments are used as different variations of Landing Page.
Campaign Page
After selecting the personalization for individual segments, campaign is created with different variants of segments.
Companies can track how every variant is performing and optimise their campaign to the best of results.
